Why Outdoor Signs Matter

December 10, 2022

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An outside sign is more than just a placard with a few words on it. Why is having an outdoor sign at your business or business premises so valuable?

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Signs and signage is a natural part of our world, and the language of a sign is vital to any business. It’s very important for customers to know where to park, and when people are passing by, that you are open for business. It helps engage customers to the point where they feel they have to stop by. If you are looking for customer signs or want to work with a commercial sign company to increase your brand perception, it is vital to understand why outdoor signage is so important.

It Drives People to Your Location

Where you place your signs is where you communicate your brands. According to a 2012 study by the Economics Center at the University of Cincinnati, they concluded that signs are one of the most essential aspects of visual communication. Business signs are essential to ensuring that your business operates successfully, and for that matter, if you are putting signs around your business, they must also be at the location that allows customers to easily find it. Your business must have two things:

  • Signs that provide a proximate location to your company.

  • Signs on-site to alert people of your existence.

You Expand Your Brand Message

Being able to clearly convey what your brand is all about is as important as the colors you use and the fonts you choose. Your business sign conveys the essence of what you stand for, and should give passersby or any other person who is interested in your business a simple sense of who you are and what you stand for. Your sign is the distillation of your brand that should instantly create a subconscious imprint in the mind of your ideal customer. When you are creating a sign with a commercial sign company, all of these subtle nuances form something that gives passersby or your desired customer demographic a simple insight into what your brand encompasses, which brings them into your domain.

They Highlight Deals And Offers

There are a number of different ways to showcase your company, and when you are looking for ways to entice people in, one of the most commonly used tools is via deals and offers. Outdoor signs can be used as a powerful tool to encourage people to make impulse purchases, which can entice customers to act on your products.

They Make a Grand Display

Make no mistake, size matters when it comes to the sign, text, and imagery. You are there to make a simple but lasting impression on people passing by. Your business should be able to clearly show that it is trustworthy by using visual language. Having a business sign that clearly communicates the message that you want people to understand about your business helps you stand out from your competitors.

 Signs can be very powerful, whether you are looking to have signs repaired or are trying to find a sign that points people towards your business or points them in the right direction. When creating custom signage that tells people our business story or our visual language, we must understand that a sign is more than just a simple placard with a bunch of letters on it. Visit CowTown Signs and Graphics today to get going!